Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.
About this Module
| Name: | Influencing customer loyalty, feedback and referrals |
|---|---|
| Category: | Customer Experience & Commercials |
| Duration: | 1.5 hours |
| Level: | Mid Level |
| Real-world case study: | with Weta Workshop, delivered in collaboration with Maverick Digital |
| Course overview: | Building brand advocacy in the form of customers loving your offering so much they want to share their experience with others is the dream. In this course, you’ll learn about the tourism feedback flywheel, as well as the real-world marketing tactics that encourage word of mouth, nurture loyalty and maximise referrals. |