Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.
About this Module
| Name: | Maximising reach and engagement in tourism marketing |
|---|---|
| Category: | Customer Experience & Commercials |
| Duration: | 1.5 hours |
| Level: | Mid Level |
| Real-world case study: | with Weta Workshop, delivered in collaboration with Maverick Digital |
| Course overview: | Get familiar with the tactics, platforms and strategies that drive measurable conversion in tourism. From a how-to in crafting compelling creative to getting to grips with paid media platforms like Facebook and Google, you’ll learn how to maximise brand reach and nurture engagement via tactical, measurable marketing activities. |