Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.
About this Module
| Name: | From awareness to booking: Shaping customer behaviour |
|---|---|
| Category: | Customer Experience & Commercials |
| Duration: | 1.5 hours |
| Level: | Mid Level |
| Real-world case study: | with Weta Workshop, delivered in collaboration with Maverick Digital |
| Course overview: | This course focuses on how to influence travel decision making through clever, tactical tourism marketing. Learn how to build awareness and maximise conversion at every step throughout the dreaming, planning and booking process. Discover the best ways to get to know your business’ target audience and explore the paid, earned and owned channels that directly influence modern travel booking behaviour. |