Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.
Grow Tourism learning pathways deliver specific skills and knowledge related to job functions, career development or professional ambitions. Created for industry, by industry, each pathway is completed online and takes between 6 and 15 hours to complete, and start at $199 per learner.
Learning comes to life when it’s put in to context. Real-life case studies, industry-leading businesses and people are at the heart of every learning journey.
It’s real-world learning, made relevant.
Grow Tourism Learning Pathways
Sustainable Tourism Fundamentals
Sustainable Tourism is re-shaping the visitor economy by ensuring tourism gives back more than it takes.
The Art and Science of Visitor Experience
Exceptional guest experiences drive exceptional business returns. Join this dynamic, three-part pathway led by industry expert Brad Rowe, where you’ll unlock the secrets to mastering modern, memorable visitor experience design.
Tourism Management Transition
Learn best-practice management, commercial and business strategy to step in to your first management role with confidence.
Tourism Marketing Fundamentals
Delivered in collaboration with award-winning tourism marketing agency Maverick Tourism, explore the cutting-edge strategies and tactics that empower tourism brands to stand out and drive bookings.
Tourism Trailblazer
Build a professional identity in the industry, build confidence in your abilities and develop a career roadmap for long-term success.
Visitor Economy Fundamentals
Build a fundamental understanding of the visitor economy through a real-world lens, developing awareness of audiences, networking, key events, distribution and impact.
Women in Tourism Career Accelerator
Tourism wāhine of Aotearoa (and beyond): Want to grow your tourism career? Master self-leadership, sharpen your networking skills, and build a personal brand that stands out in this dynamic development program.
The High-Value Tourism Growth Cycle
Grow Tourism is equipping a workforce with the skills, insights and knowledge to build the future of tourism and hospitality.
Our bite-sized learning platform teaches best practices across the 5 core pillars of a high-value tourism business. From customer-facing staff to managers and business owners, Grow tourism’s tiered learning structure helps people to gain the skills needed to grow in their tourism and hospitality careers at every stage, while transforming the businesses they work for. Learning pathways work to develop and deepen the talent pool, increasing staff retention and attraction to fuel the growth of higher-values tourism and hospitality.
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Customer Experience & Commercials
In high-value tourism and hospitality businesses, the customer experience and commercial outcomes are interdependent. Understanding and development of quality customer experience drives positive commercial outcomes.
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People & Networks
High-value tourism and hospitality businesses proactively see their people and networks as a critical investment to develop depth and quality customer outcomes. Strong, robust networks and highly engaged staff drive growth for both businesses and the regions they are based in.
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Culture
High-value tourism and hospitality businesses empower their people to build deeply integrated culture within their business, and to appropriately embrace and invest in the culture that surrounds their business.
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Sustainability
High-value tourism and hospitality businesses demonstrate an attitude towards sustainable practices that includes leaving a greater positive impact on customers, communities and the environment through industry-leading best practice.
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Future Legacy
High-value tourism and hospitality businesses are constantly re-investing in the future and thinking well ahead of the next curveball through robust business planning, strategic insight and future thinking.