Who is TIA – Tourism Industry Aotearoa (TIA) is the only independent association that represents all sectors of New Zealand’s large and diverse tourism industry. TIA advocates for tourism as a vital contributor to New Zealand’s economic and social wellbeing.
What they needed – A user-friendly, high-impact online program designed to empower New Zealand tourism businesses by helping them put the principles of sustainable tourism in to action. The program needed to include practical, real-world guidance and actionable steps tailored for operators, and be aligned with the New Zealand Tourism Sustainability Commitment (TSC).
What we provided – Ten short courses based on the four pillars of the Tourism Sustainability Commitment, delivered within a customized online learning program. Drawing on our deep knowledge of regenerative tourism and best practice learning design, we crafted course topics including Carbon Reduction, Restoring Nature, Visitor Engagement and Resilience, with each course featuring a range of real-world tourism operator case studies.
Courses combined videos, key topic principles and interactive content along with a template to guide and assist businesses in creating their own Sustainability Action Plan. Designed for all levels of tourism professional – from customer service to tour guides, to senior leadership – Akiaki – Advancing Tourism is focused on empowering operators and their teams to turn the New Zealand tourism sustainability commitment into real-world action.
