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A Grow Tourism X Brad Rowe Learning Pathway

The Art and Science of Visitor Experience Design

 

Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.

Exceptional visitor experiences drive exceptional business returns.
Join this dynamic, three-part pathway led by Brad Rowe, where you’ll unlock the secrets to mastering modern, memorable visitor experience design to nurture 5-star reviews and maximise profitability.

$499 per learner, discounts for teams of 3+

Dive into proven design principles, master emotional storytelling, and sharpen your creative problem-solving skills. Learning from award-winning operators and experience designers, discover how to wow your guests, empower your team, and grow your business.

3 courses, 5 learning hours | Delivered online, on-demand | LIVE now

The Art and Science of Visitor Experience Design Courses

Paid

Foundations of Visitor Experience Design

with Ed Burak, Design Director
Master the foundations of guest experience design—craft unforgettable moments, boost satisfaction, and transform interactions into exceptional experiences.
Paid

Creating Meaningful Moments

with Stacey Jones, Kitchen Takeover
Focus on the moments that matter—learn how to create unforgettable guest experiences by identifying, designing, and amplifying key interactions that leave a lasting impact.
Paid

Operationalising Excellence

with Nigel Hobbs, Tourism Innovation Group
Create unforgettable experiences at scale—learn how to build smart, human-centric systems that deliver consistent, personalized moments without losing the magic.

Who? Perfect for people working in the visitor economy looking to level-up their guest experience and maximise business value in to the future.

Courses Include

Foundations of Visitor Experience Design, Delivered with case study Ed Burak, human-centred design expert with a background including the All Blacks Experience.

Creating Meaningful and Engaging Moments, Delivered with case study Stacey Jones, founder of secret supper experience Kitchen Takeover.

Operationalising Excellence, Delivered with case study Nigel Hobbs, Managing Director of the award-winning experiences behind the Tourism Innovation Group.

Presented and curated by award-winning visitor experience design expert Brad Rowe. Watch a taster of the concepts you’ll learn in the course below.

This course is a real ‘must view’ for the tourism industry. Delivering outstanding visitor experiences should be our main focus at all times.

Graham Kinlan, TOurism Innovation Group