Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.
Grow Tourism offers a first-of-its-kind opportunity to deliver learning and development opportunities to industry organisations and their members
Equipping the tourism and hospitality workforce with the best-practice skills, insights and knowledge to build a higher-value future, Grow Tourism is the flexible, scalable learning partner your organisation has been looking for.
The industry-led, industry-fed learning platform
Grow Tourism unlocks the ability for industry organisations and specialist providers to offer professional development experiences that add meaning and value for members. Develop your workforce and enhance the skills and knowledge of your members via a learning solution that’s tailored to your unique requirements.
- Drive greater value for members
- Shape the learning and development outcomes of your region or specialist focus
- Customised modules deliver learning outcomes aligned with your requirements
- Use as a learning platform to deliver Destination Management Plan-aligned outcomes
- Great for delivering Ambassador program learning content
Grow Tourism for Industry
Our Industry Partnership packages are designed to deliver meaningful learning outcomes at scale. Partnership packages are flexible, and are designed to scale with your specific needs. Industry subscriptions start from just $49 ex GST per subscriber, per month, or as a one-off annual investment covering an entire organisation. Face to face module delivery and/or bespoke partnerships tailored to your organisation’s specific needs are available by request.
The High-Value Tourism Growth Cycle
Grow Tourism is equipping a workforce with the skills, insights and knowledge to build the future of tourism and hospitality.
Our bite-sized learning platform teaches best practices across the 5 core pillars of a high-value tourism business. From customer-facing staff to managers and business owners, Grow tourism’s tiered learning structure helps people to gain the skills needed to grow in their tourism and hospitality careers at every stage, while transforming the businesses they work for. The Grow Tourism core curriculum works to develop and deepen the talent pool, increasing staff retention and attraction to fuel the growth of high-value tourism and hospitality.
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Customer Experience & Commercials
In high-value tourism and hospitality businesses, the customer experience and commercial outcomes are inter-dependent. Understanding and development of quality customer experience drives positive commercial outcomes.
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People & Networks
High-value tourism and hospitality businesses proactively see their people and networks as a critical investment to develop depth and quality customer outcomes. Strong, robust networks and highly engaged staff drive growth for both businesses and the regions they are based in.
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Culture
High-value tourism and hospitality businesses empower their people to build deeply integrated culture within their business, and to appropriately embrace and invest in the culture that surrounds their business.
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Sustainability
High-value tourism and hospitality businesses demonstrate an attitude towards sustainable practices that includes leaving a greater positive impact on customers, communities and the environment through industry-leading best practice.
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Future Legacy
High-value tourism and hospitality businesses are constantly re-investing in the future and thinking well ahead of the next curveball through robust business planning, strategic insight and future thinking.
What Sets us apart?
Get ready to unlock potential and stand out from the crowd.
Industry-led, expert fed.
Real-life learnings from businesses like Rotorua Canopy Tours are at the heart of every Grow Tourism module.
Reporting for employers
Organisational dashboards offer transparency and data-driven insights from the progress of your learners.
Tiered learning
Skill-based tiered learning from our core curriculum caters to a broad range of tourism and hospitality professionals.
Customisable programs
Create customised modules that are exclusive to your organisation and based on your unique learning requirements.
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We need to attract back the people we have lost over the past three years, while at the same time build a pipeline of new talent. Initiatives like Grow Tourism deliver the meaningful learning and upskilling our industry needs to deliver quality, sustainable visitor experiences.
Steve Armitage
Chair, Business Events Industry Aotearoa
