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Learn the skills and knowledge to power
the visitor economy of tomorrow

The key to unlocking higher-value tourism and hospitality outcomes is developing our people.

Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.

Developing our tourism and hospitality workforce is key to delivering quality customer experiences and business outcomes. Grow Tourism is a professional development platform transforming the industry for the future.

Alex Dykman

Meet Our Team

Our Courses

Our bite-sized modules teach best-practice across the 5 core pillars of a high-value tourism and hospitality business. Highly practical and pragmatic, each module includes clear learning outcomes and real-world case studies, and stack together to form Grow Tourism Credentials.


Business planning for tourism and hospitality

with Steve Armitage
Develop strong planning skills to adapt to change and respond to opportunities that drive business transformation.

How to tell a great sustainability story

with Rotorua Canopy Tours
Discover how to tell a compelling, authentic sustainability story that adds value to the customer experience.

Leading customer experiences that respect all people and places

with Waitangi Treaty Grounds
Learn what it means to craft and deliver culturally respectful tourism and hospitality experiences.

Building robust and mutually beneficial networks

with EcoZip
From creating healthy competition to effective networking techniques, explore what high-value networking and collaboration looks like at all levels of the visitor economy.

Understanding the visitor economy

with Hobbiton Movie Set
Develop your knowledge of the visitor economy, understand the process of how it is sold and learn about changes in visitor behaviour.

Industry-led, Expert-Fed

Learning comes to life when it’s put into context, and real-life case studies are at the heart of every Grow Tourism module. From AJ Hackett to EcoZip, Kokako Coffee and Rotorua Canopy Tours, learning concepts are delivered through the lens of our industry’s most successful people and businesses. That’s where the magic happens!

  • How to be a Great Manager

  • Delivering Outstanding Customer Experiences

  • Building Robust and Mutually Beneficial Networks

  • How to Tell a Great Sustainability Story

  • Tourism 2025 and Beyond

Complete platform and core curriculum now live!

  • Freemium modules available to demo
  • Complete platform and 24 core modules accessible for paid learners
  • Learners earn industry-endorsed Grow Tourism Credentials

What does Grow Tourism look like?

  •  Learner diagnostic assessment
  •  Learning journeys based on strengths and areas for growth
  •  Professional development reporting for employers and learner feedback
  •  Tiered, bite-sized learning with clear outcomes
  •  Industry-led, expert-fed modules
  •  Fully customisable learning programs available
  • Grow Tourism Credentials provide recognition of learning