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Online Learning + Business Insights to

Power the visitor economy of tomorrow



Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.

Learn From Tourism’s Best.
New Pathways Added Every Quarter.


Business planning for tourism and hospitality

with Steve Armitage
Develop strong planning skills to adapt to change and respond to opportunities that drive business transformation.

How to tell a great sustainability story

with Rotorua Canopy Tours
Discover how to tell a compelling, authentic sustainability story that adds value to the customer experience.

Leading customer experiences that respect all people and places

with Waitangi Treaty Grounds
Learn what it means to craft and deliver culturally respectful tourism and hospitality experiences.

Building robust and mutually beneficial networks

with Gavin Oliver, EcoZip
From creating healthy competition to effective networking techniques, explore what high-value networking and collaboration looks like at all levels of the visitor economy.

Understanding the visitor economy

with Hobbiton Movie Set
Develop your knowledge of the visitor economy, understand the process of how it is sold and learn about changes in visitor behaviour.

Popular Learning Pathways

Our curated learning pathways deliver specific skills and knowledge related to job functions, career pathways or professional ambitions within the visitor economy.

Tourism Trailblazer

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Management Transition

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AI-Driven Business Insights for Managers

  • Dedicated management dashboard to follow learner progress
  • AI-driven learner sentiment analysis uncovering business optimisation insights
  • Easy access to learner reflections and ideas for role, team or business improvement
  • Fully customisable learning programs available
  • Grow Tourism Credentials provide recognition of learning
  • Matt Wong

    If you want an optimal, high-performance tourism or hospitality business – that means you need optimal, high-performance individuals. The Grow Tourism platform empowers operators to invest in their people in a meaningful, highly accessible way.

    Matt Wong
    iFLY Queenstown

Client Snapshot

  • Sudima Hotels

  • Hobbiton Movie Set

  • Tairāwhiti Gisborne

  • Waimangu Volcanic Valley

Proudly Partnering with

  • Wera Aotearoa Charitable Trust

  • Tourism Industry Aotearoa

  • Queenstown Resort College