Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.
The High-Value Tourism Growth Cycle
Grow Tourism is equipping a workforce with the skills, insights and knowledge to build the future of tourism and hospitality.
Our bite-sized learning platform teaches best practices across the 5 core pillars of a high-value tourism business. From customer-facing staff to managers and business owners, Grow tourism’s tiered learning structure helps people to gain the skills needed to grow in their tourism and hospitality careers at every stage, while transforming the businesses they work for. The Grow Tourism core curriculum works to develop and deepen the talent pool, increasing staff retention and attraction to fuel the growth of high-value tourism and hospitality.
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Customer Experience & Commercials
In high-value tourism and hospitality businesses, the customer experience and commercial outcomes are inter-dependent. Understanding and development of quality customer experience drives positive commercial outcomes.
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People & Networks
High-value tourism and hospitality businesses proactively see their people and networks as a critical investment to develop depth and quality customer outcomes. Strong, robust networks and highly engaged staff drive growth for both businesses and the regions they are based in.
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Culture
High-value tourism and hospitality businesses empower their people to build deeply integrated culture within their business, and to appropriately embrace and invest in the culture that surrounds their business.
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Sustainability
High-value tourism and hospitality businesses demonstrate an attitude towards sustainable practices that includes leaving a greater positive impact on customers, communities and the environment through industry-leading best practice.
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Future Legacy
High-value tourism and hospitality businesses are constantly re-investing in the future and thinking well ahead of the next curveball through robust business planning, strategic insight and future thinking.