Loading...
Skip to main content

Understanding the visitor economy

with Hobbiton Movie Set

Grow Tourism is equipping a workforce with the skills, insights and knowledge to build New Zealand’s high value tourism future.

About this Module


Name: Understanding the visitor economy
Category:
Duration: 1.5 hours
Level:
Real-world case study: with Hobbiton Movie Set
Course overview:

From distribution to social impact, the visitor economy is highly complex. Develop your knowledge of tourism as an industry in itself, understand distribution and how to leverage key areas of sales for your business, and learn more about how the pandemic has changed travel behaviour forever.

  • Lifecycle of the visitor economy
  • Understanding and maximising distribution channels
  • Key behaviours of the endemic Covid traveller
Book a Demo